Brand Story

Winnerwell® stoves have their roots in Östersund, a rugged, cold, and forested region in North Central Sweden. This area, where hunting, ice fishing, and nomadic lifestyles are deeply ingrained, inspired Magnus Lindberg, a passionate hunter. Each winter, Magnus set up camp in the wilderness, pursuing moose. To make these expeditions not only bearable but enjoyable, he sought a solution for heating and cooking that was portable yet durable. This led to the creation of the Winnerwell® first camp stove prototype. As the Chief Designer of Winnerwell® Nordic, Magnus continues to draw inspiration from his extensive outdoor experience, shaping Winnerwell’s product lines that have become trusted by outdoor experts worldwide.

One of Winnerwell’s most innovative contributions to the industry is the application of the External Air Intake system, a patented feature in multiple countries. Unlike traditional wood-burning stoves, which pull air from inside the tent and compete with occupants for oxygen, Winnerwell’s External Air Intake draws fresh air from outside, ensuring a constant flow of combustion air. This design eliminates the discomfort and safety concerns associated with oxygen depletion inside the tent, providing a safer, more comfortable experience.

Today, Winnerwell® is a globally recognized brand, offering products in 28 countries. Known for its innovative designs and unmatched quality, Winnerwell® has become the go-to brand for outdoor enthusiasts and wilderness survivalists alike.